Digital scanning has taken the printing industry by storm, and presently with handheld Internet devices and email are also being used in the printing industry, which makes us question: will all printing companies be capable of competing with this newer kid on the block?

All likely no is the most probable reply.

Printing Brisbane conducted a analysis of an online research of printing companies available on Google and Yahoo, and an astounding 11 pages of printing companies came up. About 10 % of those companies are most likely to disappear over the next year as the printing pie persists on shrinking.

The companies in all likelihood fall by the wayside of those who make a higher volume, vast colour range catalogues and brochure lines. Due to new legislation in place, now shareholders do not have to be apprised, which has been a terrible blow to the high volume printing industry.Likewise, brochure and folder markets have had to endure a hard hit due to more people preferring to utilize emails and websites as a way to diffuse information.

The Queensland floods that destructively hit in 2011 have also destroyed many printing companies in Brisbane, making recovery slow, since scores did not have flood insurance.More than half a dozen larger print houses never reopened as their machinery was too damaged.This decline in competition was a major business boost, for those printing companies still in business in Brisbane.

Due to all of this, several companies were able to do accordingly excellent in the printing market in Brisbane.Those mini Brisbane printing companies, that are focused on spot colour work , shorter run full colour work, multipart books and basic stationery, are going along quite nicelywell.
Mid to large size Printing Brisbane companies almost disappeared, for competition was too much and due to investing so much money in multihead, full colour printing presses that were high-priced and had complicated finishing machinery-profit margins plummeted. Probably, this particular situation probably will stay the fixed, because of low printing volumes.

However, the situation is not as bleak as originally portrayed, for there is major hope as mining and related industries have assumed a multi-billion dollar book project, which has kept the printing presses in operation for Printing Brisbane.Many of these said establishments have selected Brisbane to do their printing, foregoing other interstate printers. Also, the coming Queensland elections and Gold Coast council elections have arranged additional volumes of work.
In the long run, the printing industry must come up with newer printing product and services markets, otherwise, they will face even more difficult times.There are ideas being talked about to activate more volume through direct marketing as the cyberspace also becomes more competitive and crunched and sending people mail is looking worth it again.

In reality, though, just look through the Yellow Pages under Printing Brisbane and count the number of listings that have dropped off over the last several years to get a good estimate of the changes being faced by the local printing industry.

There will be survivors, but there will be plenty of pain as the industry conforms to the new digital world.

In a contemporary study by Australian marketing consultancy, Strategic Directions, the inquiry of what classification of promotional means had the best return on investment was heavily studied.

The reply obviously is Promotional Pens. Establishments, large and small, are always working to find a low cost but highly distinguished value advertising gift to give to customers.

It is about bringing about product or service awareness, awarding loyal clients and when arranged, making way for your company's logo and contact details constantly in their face.


When an establishment is analyzing their marketing plan, they will try to assess what their potential customers would think as a beneficial free gift that is widely used and appreciated. When the marketing budget is an estimated $1.00 per promotional item and you may need thousands of them, then you should choose intelligently.
The outcome from reports of many client questionnaires is that the humble Promotional Pen is seen as the greatest cost depending on the criteria of cost per item and usefulness.

Promotional Pens are comprised of a profuse amount of different styles and finishes. You can select from typical push top pens to prime ones with a metal twist, and, of course, your company name will shine on it.The fees of pen, of course, are established upon what your line of work is to what industry you are in; so costs can vary from 20 cents to $10.00 per promotional pen.
Definitely, the 20 cent item has far less noticed value than its $10.00 cousin.
The most valuable concern in the study was that regardless of the charge of the pen it had to perform well. Meaning, it wrote accurately and always without the ink line breaking up when writing on a given page, and the push down top or the twist base had to let out the nib of the pen easily, every time. The most desired ink nib size was medium point as opposed to fine point.buyers in the analysis also wanted the ball in the nib to roll ably as it should, and every time. If the pen does not work satisfactorily, it is honestly a negative consequence as the gift is seen as cheap and sorry.

The othersubstantial aspect was the available area for branding on the pen itself. There are assorted distinctive styles of promotional pen that can relay more information on it than usual run-of-the-mill pens.

A pen called the Brochure Pen has a full range colour printed document retracted into the barrel of the pen. This design of pen can withdraw 200mm, and you can use this to write about anything you desire on your company, for there is much room.

This particular style of promotion pen still costs around $1.00; so it is proving very fashionable with marketing departs struggling to get involved logos and long names printed on a standard promotional pen.

It should be stated that the promotion pen most charities and community awareness groups have chosen is the brochure pens.

Although this is a time of new technology, the research proved that customers still valued the promo pen for it is very useful and stays around for a long time to come, very enduring.