In a contemporary study by Australian marketing consultancy, Strategic Directions, the inquiry of what classification of promotional means had the best return on investment was heavily studied.

The reply obviously is Promotional Pens. Establishments, large and small, are always working to find a low cost but highly distinguished value advertising gift to give to customers.

It is about bringing about product or service awareness, awarding loyal clients and when arranged, making way for your company's logo and contact details constantly in their face.


When an establishment is analyzing their marketing plan, they will try to assess what their potential customers would think as a beneficial free gift that is widely used and appreciated. When the marketing budget is an estimated $1.00 per promotional item and you may need thousands of them, then you should choose intelligently.
The outcome from reports of many client questionnaires is that the humble Promotional Pen is seen as the greatest cost depending on the criteria of cost per item and usefulness.

Promotional Pens are comprised of a profuse amount of different styles and finishes. You can select from typical push top pens to prime ones with a metal twist, and, of course, your company name will shine on it.The fees of pen, of course, are established upon what your line of work is to what industry you are in; so costs can vary from 20 cents to $10.00 per promotional pen.
Definitely, the 20 cent item has far less noticed value than its $10.00 cousin.
The most valuable concern in the study was that regardless of the charge of the pen it had to perform well. Meaning, it wrote accurately and always without the ink line breaking up when writing on a given page, and the push down top or the twist base had to let out the nib of the pen easily, every time. The most desired ink nib size was medium point as opposed to fine point.buyers in the analysis also wanted the ball in the nib to roll ably as it should, and every time. If the pen does not work satisfactorily, it is honestly a negative consequence as the gift is seen as cheap and sorry.

The othersubstantial aspect was the available area for branding on the pen itself. There are assorted distinctive styles of promotional pen that can relay more information on it than usual run-of-the-mill pens.

A pen called the Brochure Pen has a full range colour printed document retracted into the barrel of the pen. This design of pen can withdraw 200mm, and you can use this to write about anything you desire on your company, for there is much room.

This particular style of promotion pen still costs around $1.00; so it is proving very fashionable with marketing departs struggling to get involved logos and long names printed on a standard promotional pen.

It should be stated that the promotion pen most charities and community awareness groups have chosen is the brochure pens.

Although this is a time of new technology, the research proved that customers still valued the promo pen for it is very useful and stays around for a long time to come, very enduring.